Digital Marketer recently released its latest blog post
on high-converting websites, and it shares tips on optimizing an online
presence. The post was written by contributor Tabitha Jean Naylor, who
examines what it takes to create “a structured approach when developing a
plan for conversion optimization.”
Naylor said that, “the fact is that most
companies do not spend time, focus or effort in this area of their
marketing campaign. The reason is likely because businesses are relying
on 'business as usual,' ignoring the fact that conversion optimization
techniques could actually raise their revenue substantially.”
After sharing her advice, Naylor said that
“There is no magic formula, which is why you should test often to
determine what works and what does not.” The piece is the first part of a
two-part series, and the second part can be found on the blog as well.
Information like this is available for instant access on the Digital Marketer blog,
where the best of the best online marketing gurus share their ideas on
trends and news flowing through the Internet. It’s part of Digital
Marketer’s continuing efforts to keep marketers across the globe up to
date on what’s affecting their business on every landscape.
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